The Backpack Kid – Media Campaign


Solo had the privilege teaming up with The Backpack Kid (Russel Horning) for a unique Marketing campaign “Backpack Swap”.

The Backpack Kid (Russel Horning) is a 15-year-old who gained his fame when he performed during Katy Perry’s “Swish Swish” performance on SNL.

Solo is proud to say that The Backpack Swap campaign was a huge success!

During this campaign Solo gave away 100 backpacks to the lucky winners!


Check out The Backpack Kid’s social media accounts to see all of the fun posts from the Backpack Swap campaign.


Backpack Swap Campaign – The Backpack Kid

The Backpack Kid’s Instagram Post


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